A food scanner built around your rules
Choose what matters to you, then scan the barcode. OwnPalate checks the label against your rules and shows you the reasons behind the result.
Being built for iPhone. Try the sample below while we build the app.
A grocery illustration, not a scan.
From your Goal to the grocery shelf
Follow one loaf from the first scan to the evidence behind its result. Scroll through the steps or choose one below. You can change the sample rules as you go.
Illustrative app demo. Fictional food data; no camera or live lookup. Your choices aren't saved.
01Before you pick it up
Maybe you're looking for more protein, more fibre, or fewer ultra-processed foods. Choose a Goal, then set how strict you want to be.
We suggest starting with Minimize UPF. Your Avoid-list is optional and starts empty.
Choose your rules here. We'll use them to check the same loaf through the rest of the demo.
02In front of the shelf
The barcode identifies the product. OwnPalate then checks its ingredient and nutrition facts against the rules you chose.
Try it here with our fictional loaf. The demo uses sample facts, so you don't need a camera or a real package.
Sprouted wheat bread
2 slices (70 g) per labelled serving03The quick answer
You'll see which rules pass, which miss, and why. A result is about your choices, not a grade for the food.
If a fact is missing, you'll see what OwnPalate cannot check. Try removing the protein value below.
04The answer, opened up
The Read shows the fact used for each check, the threshold you chose, and where the information came from.
Open the notes to see how the check works. Then change your Goal and see what happens to the same loaf.
You can check the reasoning
before you decide.
Minimize UPF · Standard. Fits. This sample fits your current Goal. Goal: Fits. No UPF markers in the complete, resolved ingredient list.
Check the result at the shelf, or open The Read for the details. What goes in the bag is still up to you.
Get progress and availability updates by email. Joining doesn't guarantee access. You can choose whether to take part in research after signup.
OwnPalate is not medical advice and does not guarantee that a product is safe. Privacy · Terms
I was already reading every package. I tried scanner apps, but their universal grades still left the real decision with me. OwnPalate began as the tool I wanted beside me in the aisle.
Imran, founder of OwnPalate
The core experience is designed, and we're testing it in a founder-only feasibility build. OwnPalate isn't publicly available yet. We don't have a release date to share.
We're building a packaged-food barcode scanner that checks food against your own rules. You choose a Goal, Strictness, and an optional Avoid-list. OwnPalate returns Fits, Does not fit, or Cannot verify, with the evidence behind the result.
OwnPalate checks the rules you chose instead of giving food one grade for everyone. You can see which rules pass, which miss, and which facts it couldn't check.
The first version is designed around one active Goal: Minimize UPF, Get more protein, or Get more fibre. Choose Gentle, Standard, or Strict. An optional Avoid-list lets you add supported safety-critical items and personal preferences. Uncataloged preferences match the text you enter directly; they don't automatically include ingredient families, derivatives, or precautionary wording. Strictness never relaxes a safety-critical rule.
OwnPalate is missing information it needs to check your rules. It tells you which fact is missing rather than assuming a pass. An unresolved safety-critical rule also gets a prominent Safety alert.
The app is designed to use local and cached product facts alongside Open Food Facts, with the source and date shown for each field. If a relevant fact is missing or out of date, you can choose to add or correct that part of the label. Scanning the barcode remains the normal starting point.
No. OwnPalate isn't medical advice and can't guarantee allergen or medical safety. Missing safety-critical evidence cannot produce Fits. It stays visible as uncertainty and triggers a Safety alert. Always check the current package.
The first version is designed to keep your Profile, product facts, corrections, and a limited history on your device. Temporary label photos are deleted after processing, and product-image caches can be discarded. This version doesn't have account syncing or a dedicated personal-data backend.
We're developing a founder-only feasibility build for iPhone first. There isn't a public-alpha date or an App Store release date yet. You can join the email list for updates, but joining doesn't guarantee access.
We'll email you about the build and availability. You don't need a payment card, and signing up doesn't create a membership or reserve a place in line.
No. After signup, you can separately choose to let us contact you about research. Saying no doesn't affect your update-list membership.
